Grow Wholesale with Joy
Find, close, and retain wholesale buyers with AI sales agents & CRM
Trusted by 1000+ innovative brands
Run Your Outreach with 
Describe your buyer,
finds all of them
Search “specialty grocers in the Pacific Northwest that stock premium snacks” and Joy will find your perfect match against our global local business database refreshed monthly.
Qualified in real time
Every result in enriched and qualified as you search: decision-maker contracts, verified emails, fit signals. No spreadsheets, no data tools to stitch together.
Research on every lead.
Personalization on every email.
Before writing, Joy visits each buyer’s website and searches the web to understand their business. Well-researched emails convert 3.2× more deals.
Emails that actually land
Domain and mailbox warmup built in, real-time deliverability checks guarantee 98% deliverability. Joy protects your sender reputation like it's her own.
AI agents for every step,
from first touch to reorder.
Our AI sales agents work alongside you across the entire sales cycle, finding buyers, following up, updating your pipeline, and driving reorders, so nothing stalls and no account slips.
Pipeline Agent
Send replies and samples to your opportunities automatically.
Reorder Agent
Engage customers and send personalized reorder reminders.
Wholesale Marketing Agent
Create branded linesheets and marketing materials.
Commission Tracking Agent
Track Faire commission and flag issues.
Live Intent
Scoring Agent
Track real-time buying intent of your opportunities in your pipeline.
Order Processing Agent
Turn email & PDF POs into orders in your orders system.
Pipeline Agent
Send replies and samples to your opportunities automatically.
Reorder Agent
Engage customers and send personalized reorder reminders.
Wholesale Marketing Agent
Create branded linesheets and marketing materials.
Commission Tracking Agent
Track Faire commission and flag issues.
Live Intent
Scoring Agent
Track real-time buying intent of your opportunities in your pipeline.
Order Processing Agent
Turn email & PDF POs into orders in your orders system.
One platform for
every wholesale motion
Everything it takes to run your wholesale channel, in one connected platform. No more juggling ten point tools that don’t talk to each other
A CRM built for how brands sell into retail
Accounts, deals, samples, and pipeline organized around retailers and distributors, not generic B2B stages. The system of record for your whole wholesale channel.
Whole Foods NW
Erewhon
Central Market
Every core wholesale tool in one place
Shoppable linesheet, Interest Form, Invoicing, Store Locator. Everything shares the same data as your CRM and is managed in one place.
Store Locator
Interest Form
Invoicing
Shoppable Linesheet
Overjoy replaces...
CRM
Hobspot · Salesforce
Lead lists / Data
Apollo · Zoominfo
Email outreach
Instantly · . Smartlead
Linesheets / Catalog
PDFs · . Fileshares
Invoicing
Standalone billing tools
Store locators / forms
Trade-show tools
Works with your entire stack
is powering
CPG brands in each vertical
Want it done for you?
Our team can run it end to end.
Overjoy specialists plus Joy operate your wholesale growth end to end - you just take the meetings.
Outreach
We find your best-fit buyers and run the campaigns that fill your pipeline with real conversations.
Conversion
We nurture and follow up on every lead so more of them become stocked, ordering accounts.
Retention
We keep buyers reordering with lifecycle campaigns, so accounts you win keep paying off.
