Simply Gum has kept a 5% reply rate on its Overjoy outbound channel steady for more than a year, generating more than 250 sales opportunities along the way. Now, Simply Gum is expanding its use of Overjoy into full CRM and automation territory, running the platform to manage its wholesale accounts directly, with five automations already live.
At a Glance
- Sustained Reply Rate: 5%, held steady for 12 months
- Sales Opportunities Generated: 250+
- Wholesale Customers Managed: 5,000+
About Simply Gum
Simply Gum was founded in 2014 by Caron Proschan in New York City. After discovering that conventional chewing gum is made with a synthetic plastic base, Caron set out to create something better. She began hand-making gum with chicle, a natural tree sap, in her Brooklyn apartment before launching Simply in NYC stores.
Since then, Simply has grown from plastic-free gum into a full candy platform, including five-ingredient mints, chocolate date bars, fruit bites made with real fruit, and, most recently, a better-for-you take on sour hard candy. Every product is made with the same commitment to simple, high-quality, non-GMO ingredients, without artificial flavors, colors, or sweeteners.
The Challenge
Wholesale-focused brands like Simply Gum need an outbound channel that is reliable over the long haul, not just an early burst of interest that fades as lists get worked through. The real test of a channel isn't a strong first month, it's whether the reply rate and pipeline it produces still hold a year later.
The Solution
Overjoy built Simply Gum's outbound engine on three things working in concert: quality lead sourcing to keep the pool of prospects relevant, AI-driven qualification to prioritize the accounts most likely to convert, and deliverability checks to keep sender reputation and inbox placement strong. That combination has helped keep the reply rate at 5% for more than 12 consecutive months, a pace that has held rather than tapered off.
As that outbound engine proved itself, Simply Gum began expanding its footprint on Overjoy. The brand is now using the platform's CRM, automations, and AI agents to manage its wholesale accounts directly, with five automations already live and running.
Results
A 5% reply rate sustained for over a year, translating into 250+ sales opportunities, is evidence of a durable, compounding channel rather than a short-term spike. That reliability is part of why Simply Gum has moved to run more of its wholesale account management through Overjoy, using the CRM and automations to support a base of 5,464 customers with strong lifetime value.
Overjoy has become a dependable part of how we grow wholesale. The outbound channel has continued to generate strong engagement more than a year in, and now we’re using the CRM and automations to manage the full customer journey in one place, from prospecting all the way through reorder nurturing.
What's Next
With a proven outbound engine and five automations already driving results, Simply Gum is well positioned to expand its use of Overjoy’s CRM and AI agents across the wholesale customer journey, building on a durable foundation for scalable, long-term growth.